What Colour Trends Mean for your Property Investment

Every year, the big players in paint and design unveil their “Colour of the Year,” and while it might feel like just another marketing ploy to sell paint, it’s actually a fascinating glimpse into broader cultural shifts. These colour trends don’t just influence what you see on Pinterest; they also affect buyer and tenant preferences. And as a property investor, staying clued in can help you create spaces that attract the right people.

So, let’s dive into how the Colour of the Year is evolving and what it means for your next property project.

2024: The Year of Gentle Comfort

2024 brought us soft, nurturing hues—think blossom pink, pale coral, and straw yellow. These colours whispered calm, comfort, and let’s all take a collective deep breath.

Post-pandemic, they reflected a universal craving for peace and a touch of optimism.

For property investors, this was a dream palette. These gentle tones were universally appealing, perfect for creating serene, neutral spaces. They worked beautifully in bedrooms, kitchens, and even living rooms, giving homes that cozy, welcoming vibe everyone wanted to escape into.

2025: Bold, Earthy, and Packed with Personality

Fast forward to 2025, and the vibe has shifted. Enter mocha mousse, aubergine, and warm yellow—colours that make a statement! These rich, earthy tones are grounded, confident, and unapologetically bold. They scream character and authenticity, which makes sense as people are leaning into spaces that feel unique and personal.

This shift aligns with the rise of maximalism—goodbye sterile minimalism, hello rooms with soul! These colours work well as feature walls, bold accents, or even in textured finishes like velvet furniture or painted cabinetry.

What’s Driving the Trends?

• Nature’s Influence: The evolution from soft pastels to earthy tones shows a growing connection to the natural world. From soft blossoms to rich soil-inspired hues, it’s all about grounding ourselves.
• Depth and Personality: Buyers and tenants are looking for homes that tell a story. They want spaces that feel curated, not clinical… this goes against the grey wall grey carpet strategy of many …. But expectations and tastes have evolved.
• Versatility: While bold, these colours still play nice with neutrals. Pair mocha mousse with creamy whites or use aubergine to add drama against grey (if you really want to use it… )

Implications for Property Investors

Let’s be real: property design isn’t about making bold artistic statements—it’s about creating homes people can imagine themselves living in. So, how do you apply these trends without going overboard?

1. Keep It Neutral (Mostly)
   In high-turnover properties, stick to subtle versions of these colours. A pale mocha wall or a soft yellow accent can nod to the trends without alienating anyone.
2. Feature Walls and Accents
   Want to make a statement? A single aubergine wall in a living room can be stunning. Just don’t go painting the whole house like it’s a giant eggplant.
3. Know Your Market
   Younger buyers might love playful colour combos, while older, downsizing buyers could prefer the elegance of earthy, rich tones. Tailor your palette to your audience—always.

The Takeaway

Design trends like the Colour of the Year aren’t just for interior designers—they’re a cheat sheet for property investors looking to stay ahead of the curve. By incorporating these evolving trends thoughtfully, you can create spaces that feel fresh, relevant, and highly desirable. You might then think that integrating colour trends into your investment property might make it go out of date quickly….the trick here is to combine these coliurs with more timeless tones so the look still remain appealing to all with an edge!….

So go on, grab that mocha mousse paint sample—but maybe test it on a feature wall before going all-in. Balance is important, and daring is a must.